In the early days of Blendle, the original headlines were used in the newsletter.
RQ1a: How are headlines rewritten by the editorial team of Blendle?īecause the rewritten headlines are created for a digital environment, they are often vastly different from the original headlines, which were meant for physical newspapers. Specifically, we look at three research subquestions: Features which often change are then hypothesized to have a positive effect of the CTR. Then we compare the features of the original headlines to those of the rewritten headlines using statistical tests. We will then abstract away from these concrete instances by representing each headline as a list of values on a set of textual features, which are all related to the clickbait phenomenon (e.g., whether the headline is phrased as a question). We thus have a unique dataset consisting of triples: original headline, rewritten headline, and click-through rate (CTR). These rewritten headlines are the focus of this research. This headline and introduction are created by Blendle’s editors, based on the original headline and article. In the newsletter, each article is represented by a headline, a short introduction, and sometimes a picture from the article. This newsletter contains links to approximately 12 articles which are selected by Blendle’s editors. Users of Blendle can also subscribe to a daily newsletter. This can be viewed as a more or less direct translation of the traditional kiosk to an online setting. Blendle offers an application for all major mobile platforms and is also available as a website in which users can freely browse through all articles and publications. There are two ways in which a user interacts with Blendle.
COOL WAY TO DISPLAY NEWSPAPER CLIPPINGS FULL
Users can buy individual articles without having to purchase the full publication. Blendle is a Dutch 2 online service that combines articles from all major Dutch newspapers and magazines. We answer this question by means of an analysis of data from Blendle, 1 an online kiosk. RQ1: What are the characteristics of an effective headline of a news article in a digital environment? In this paper, we answer the following research question: Therefore, it is important to have a good understanding of the characteristics of an effective headline. The headline, being one of the primary ways to attract the readers’ attention, should above all make the reader curious as to what the article is about, so that it lures the reader into opening the article (Chen, Conroy, and Rubin 2015). But since many headlines are not read within the context of a newspaper anymore, the function of the headline has shifted. Previously, the primary function of a headline was to give the reader, who was scanning the newspaper, a clear understanding of what the article was about (Van Dijk 1988). With this change, the function of the headline of a news article changed as well.
Often, a person reads this article because it was shared on social media or some other internet platform (Baresch et al. However, increasingly more people are reading individual articles online, outside of their original publication. People used to buy a newspaper, read it from cover to cover while scanning headlines, and reading articles that they thought were interesting (Holmqvist et al. The way people consume newspaper articles is changing: more and more newspaper articles are consumed on the internet rather than from physical newspapers.